Reel Gear • YETI

A Sustainability Project for YETI

This deck represents a forward-thinking proposal for a sustainable business plan tailored to YETI coolers. Within this presentation, I assume the role of a creative strategist, envisioning a project for YETI that not only minimizes their carbon footprint but also contributes to environmental conservation. It's noteworthy that YETI's co-founders, Roy and Ryan Seiders, embarked on their outdoor gear venture as avid fishermen, yet the company currently lacks any fishing-related products. YETI's origin story revolves around an unwavering commitment to quality, underpinned by a profound passion for the great outdoors and a relentless pursuit of crafting the finest coolers.

Significance: Evidently, YETI's core values and foundation have not historically emphasized sustainability and environmental stewardship. Now, it's the opportune moment to launch a value-centric initiative within YETI, one that derives its inspiration from the company's deep-rooted passion for preserving our oceans.

Presented at The University of Oregon