Building Bobcat® at Wilson Equipment
At Bobcat Company, you can rely on unwavering support for all your construction needs. Whether the task involves clearing pathways, raising buildings, moving heavy loads, cultivating vast acres, or expanding empires, Bobcat is there to stand by your side.
Having worked as a marketing coordinator for an authorized Bobcat dealer, I navigated strict branding guidelines and collaborated with various teams while maintaining the highest level of professionalism.
This experience allowed me to work closely with a global heavyweight in the heavy equipment sector, known for manufacturing excellence.
Operating as a one-person marketing team comes with a unique set of challenges. Effective organization became paramount, especially when juggling numerous vendors and navigating tight deadlines. Among my other notable collaborations were with Oregon Fish and Wildlife magazine, Logger's World magazine, and Associated Oregon Logger’s magazine.
I have extensive experience in prioritizing the channels that resonate most with an intended audience. For Bobcat, I worked hard to find special ways to connect with men who like outdoor adventures and have blue-collar jobs. Advertising is like saying, "We're not stereotyping, we're just really good at guessing what you like... based on everyone else just like you."
A few of our traditional ad placements:
Capital Press
The Capital Press is a Salem, Oregon-based weekly agricultural newspaper that extensively covers the agricultural landscape of the West Coast of the United States, focusing on farming, ranching, and agriculture industries in the Pacific Northwest region. This valuable publication is owned by the EO Media Group, a prominent media company.
I had the privilege of collaborating with this talented team to craft dynamic advertisements showcasing Bobcat equipment.
Equipment Mart
Equipment Mart is a weekly regional publication dedicated to advertising equipment sales on the West Coast. Situated conveniently in Rogue, Oregon, I had the opportunity to create our weekly advertisements promptly, adhering to dealer brand guidelines, while also infusing a sense of fun and lightheartedness into the design.
Collaborating with Oregon State University was an enriching experience that allowed me to showcase my copywriting skills and creative energy. Working on scripts, I had the privilege of narrating Wilson Equipment's story to the Oregon community during baseball season. This partnership not only provided a platform to highlight the brand but also allowed me to contribute to the vibrant storytelling landscape associated with sports and local identity.
OREGON STATE
Bobcat Company x OSU Athletics & Agriculture Program:
At Wilson Equipment, we seized the opportunity to showcase Bobcat equipment, share our company's journey, and offer exclusive football season promotions. Our unwavering commitment to bolstering Beaver Sports and celebrating agriculture cannot be overstated.
This partnership has been instrumental in enhancing brand awareness for both Bobcat equipment and Wilson Equipment as Oregon's preferred authorized dealer. Through this collaboration, we secured prominent South Endzone visibility for our brand, aired radio advertisements during football and baseball seasons, featured LED logo replay loops at select games, and organized an annual equipment display at one game, which I personally coordinated.
